FUEL SMG CEO Rod Moskowitz is quoted in the below excerpt from Tripp Mickle’s story on the changing market of NASCAR driver endorsement deals, which was published in the May 28th issue of SportsBusiness Journal: Story at SportsBusiness Journal (requires SBJ subscription).
Release by Hendrick Motorsports (May 4, 2012). CONCORD, N.C. – Through its Rockwell Tools brand, Positec Tool Corp., a global company that manufactures and markets power tools and lawn and garden equipment, will serve as primary sponsor of the No. 5 Chevrolet driven by Kasey Kahne for the May 12 NASCAR Sprint Cup Series race […]
By Ryan McGee (ESPN.com, April 15, 2012). ROCKINGHAM, N.C. — Just call it Second Chance Sunday. Nearly nine years later — eight years and 53 days to be exact — a whole lot of people eagerly seized that rarest of opportunities. A shot at redemption that not so long ago felt as if it was […]