CORE SERVICES

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  • Talent Management

    With a client-first approach, FUEL SMG guides the careers of a select group of premier race car drivers by offering trusted counsel on the many aspects of a professional athlete's work and life.

  • Sponsorship Sales

    Our core philosophy in aligning partnerships is to find the right race car driver, race team and sponsor combination that results in optimal performance both on and off the race track.

  • Corporate Consulting

    FUEL SMG focuses exclusively on motorsports, enabling us to provide corporate sponsors with the highest level of experience, knowledge and access available.

CLIENTS

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Hamlin starts unique partnership with … Denny’s

March 31, 2015, Pat DeCola, NASCAR.com – Talk about a “Grand Slam.” In what is clearly the biggest match-made-in-heaven ever,  Sprint Cup Series star and Sunday’s STP 500 winner at Martinsville Speedway, Denny Hamlin, has teamed up with Denny’s Restaurants for the very appropriately named partnership, “Denny’s Denny’s.” “Back when I was racing late models, we used to eat at […]

Xfinity has bankable star in Chase Elliott

By John Oreovicz (ESPN.com, Feb. 15, 2015).  NASCAR’s top developmental series has always been about opportunity for young stock car drivers. But 2015 is a year of opportunity for the rebranded Xfinity Series itself. The arrival of communication giant Comcast’s Xfinity brand as title sponsor (replacing Nationwide Insurance, which had branding rights since 2008) gives NASCAR the […]