2014 Sports Business Journal “Forty Under 40” Award Winner
Rod Moskowitz has the pedigree to be a talent representative for any professional sport, not just racing. In fact, he has over 19 years of experience in sports management and has represented professional athletes in NASCAR, NBA, MLS, and the PGA Tour. Where Rod has made his biggest mark has been in motorsports, negotiating several of the largest driver contracts in the history of NASCAR. His success in NASCAR led to being named to Sports Business Journal’s prestigious Forty Under 40 Awards in 2014.
Prior to founding FUEL SMG, Rod emerged as one of America’s leading motorsports talent managers under the tutelage of Cary Agajanian at Motorsports Management International (“MMI”). At MMI, Rod played an integral role in the representation of several of MMI’s premier clients including Kasey Kahne, Tony Stewart, Denny Hamlin and Jamie McMurray. Rod’s vision also expanded upon the Agajanian’s legacy in race promotion by spearheading all star charity events and media distribution deals to put prestigious events like the Prelude to the Dream and Chili Bowl on national TV.
A former NCAA collegiate soccer player, Rod worked for Advantage International, the second-largest sports management company in the world at the time, before joining MMI in 2000.
Originally from Connecticut, Rod received his J.D. from the Univ. of Maryland School of Law and his B.S. from Vanderbilt Univ. He is admitted to practice law in the state of Connecticut and was awarded a President’s Volunteer Service Award for his commitment to giving back to the community.
Rick Russell has a very broad base of experience in many aspects of the business of racing, including providing oversight on legal matters, contract negotiations, financial management, cost control, licensing, human resources, merger and acquisition work, IT, sales and marketing, facilities, and aviation. During his career Rick has negotiated sponsorship agreements with values in excess of $500 million, dozens of NASCAR driver agreements, hundreds of employment agreements, and helped build and sell a sports team business with over 300 employees, in excess of $100 million in revenue, while maintaining an unmatched level of profitability.
Prior to joining FUEL SMG as a founding partner, Rick served as the business manager for Ray Evernham Enterprises, where he continues to oversee the various business and financial assets of Ray Evernham, a former top NASCAR team owner, TV analyst, and three-time NASCAR Champion crew chief. Rick also served as the president and chief financial officer of Evernham Motorsports, where he was instrumental in putting the team infrastructure in place, overseeing the growth of the team, and ultimately the sale of the team in what is still the largest transaction of its kind in NASCAR history.
Prior to his affiliation with Evernham, Rick served as vice president and general manager of Action Performance Companies, CFO of Action Sports Image, and as an auditor for what is now known as Price Waterhouse Cooper’s CPA firm. Rick is a North Carolina CPA, and is a 1989 Magnum Cum Laude graduate of North Carolina State Univ., with degrees in Accounting and Business Management.
Steve Pegram brings an unique perspective to the firm, drawing upon 15-plus years of experience working with high-profile brands, sports and entertainment properties, and special events across multiple marketing, media, and promotion platforms. Sports properties that he has touched stretch from the Olympics, World Cup soccer, NFL, MLB, NBA, and PGA to literally every major motorsports series. In particular, his experience across the motorsports spectrum with the NASCAR sanctioning body, Motorsports Management International, Red Bull, and Wunderman provides invaluable insight into all facets of racing.
As head of client services, Steve advises throughout many areas of the firm for many of the clients. He also leads various projects. A former collegiate swimmer, Steve received his B.A. in Journalism at Indiana University.
Austin Peyton is actively involved in the day-to-day representation of FUEL SMG clients. Austin has over four years of hands-on experience working as Denny Hamlin’s personal manager. During this span, Austin has attended every NASCAR race as Hamlin has proven to be a consistent championship contender.
Austin is emerging as a true NASCAR insider, developing strong relationships with drivers, car owners, officials and corporate partners. Austin received his B.A. from Virginia Commonwealth Univ. in Richmond, Va.
Adrian Parker brings 10 years of public relations experience to FUEL SMG. Over the past five seasons he served as director of communications at Charlotte Motor Speedway where he was responsible for promoting several of the largest annual events on the NASCAR schedule; national auto shows; World of Outlaw events; as well as the world’s premier NHRA drag racing facility, zMAX Dragway. During his tenure at CMS, he also produced and directed the annual NASCAR Sprint Media Tour hosted by Charlotte Motor Speedway, which is a four-day long preview of the NASCAR industry. Before his career as a track promoter, Adrian served as publicist for NASCAR drivers such as 2003 Sprint Cup Series champion Matt Kenseth, Kenny Schrader and Kyle Petty.
Adrian brings a diverse set of skills and experience to the FUEL team including sponsor services, media relations, event production, corporate communication and development of marketing campaigns. His primary responsibilities include daily management of Matt Kenseth’s branding, partnerships, communications and scheduling. A former collegiate football player, Adrian earned a B.A. in Communications from Catawba College and a M.S. in Mass Communication from the University of Southern Mississippi.
Garrett Hess is a fast-rising sponsorship sales professional with experience across multiple sports. As FUEL’s director of business development, Garrett’s primary responsibilities are sourcing and securing corporate sponsorship and endorsement opportunities for FUEL clients.
Garrett came to FUEL from Roush Fenway Racing (RFR), where he was an account executive in the Business Development department. In his 16 months at RFR, Garrett was instrumental in securing three new sponsors to the sport.
Previously, Garrett worked at Boston-based K Sports & Entertainment where he secured off-field endorsements for clients Doug Flutie and Vince Wilfork, recruited new clients, and sold corporate hospitality packages to The Masters golf tournament. During college Garrett interned at IMG, the New Britain Rock Cats (minor league baseball) and the Hartford Colonials (United Football League). Garrett earned a B.A. degree in Political Science at Trinity College in Hartford, Conn.
Trey Poole is a former Late Model racer and FUEL intern who now serves as a client manager at FUEL. His primary responsibilities include daily management of Chase Elliott’s branding, sponsor services, communications and scheduling.
Previously, Trey served as an account executive at NASCAR working within the series’ Industry Services department, where he managed NASCAR’s contingency sponsorship program and worked closely in servicing the teams, tracks and drivers. Trey grew up racing Legends and Late Model cars in the state of Georgia before he earned a B.S. in Sports Management & Marketing from Kennesaw State Univ.