With a client-first approach, FUEL SMG guides the careers of a select group of premier race car drivers by offering trusted counsel on the many aspects of a professional athlete's work and life.
Our core philosophy in aligning partnerships is to find the right race car driver, race team and sponsor combination that results in optimal performance both on and off the race track.
FUEL SMG focuses exclusively on motorsports, enabling us to provide corporate sponsors with the highest level of experience, knowledge and access available.
CONCORD, N.C., and PURCHASE, N.Y. (July 11, 2018) – Twelve-time NASCAR Cup Series champions Hendrick Motorsports and Mtn Dew® have extended their long-standing partnership through 2020. The renewal will see star driver Chase Elliott continue to represent the bold and original Mtn Dew brand. Beginning in 2018 and continuing throughout the two-year extension, Mtn Dew […]
NEW YORK, NY (June 29, 2018) – UNTUCKit, one of the fastest-growing retail brands in the United States, announced today its addition of NASCAR driver Chase Elliott to its growing roster of athlete supporters, in a partnership that sits at the intersection of investment and brand ambassadorship. The relationship will kick off today with a […]
By Kurt Badenhausen (Forbes.com, Feb. 17, 2016). Nascar has undergone big changes over the past decade with how the sport crowns a champion, sells its merchandise and broadcasts its races on TV. The latest overhaul is a “charter” system that transforms 36 Sprint Cup teams into franchises, with similarities to other sports leagues liked shared revenue. The […]