CORE SERVICES

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  • Talent Management

    With a client-first approach, FUEL SMG guides the careers of a select group of premier race car drivers by offering trusted counsel on the many aspects of a professional athlete's work and life.

  • Sponsorship Sales

    Our core philosophy in aligning partnerships is to find the right race car driver, race team and sponsor combination that results in optimal performance both on and off the race track.

  • Corporate Consulting

    FUEL SMG focuses exclusively on motorsports, enabling us to provide corporate sponsors with the highest level of experience, knowledge and access available.

CLIENTS

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mtn dew

CHASE ELLIOTT TO LEAD DEW® RACING THROUGH 2020

CONCORD, N.C., and PURCHASE, N.Y. (July 11, 2018) – Twelve-time NASCAR Cup Series champions Hendrick Motorsports and Mtn Dew® have extended their long-standing partnership through 2020. The renewal will see star driver Chase Elliott continue to represent the bold and original Mtn Dew brand. Beginning in 2018 and continuing throughout the two-year extension, Mtn Dew […]