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Hamlin named to Forbes’ Top 5 NASCAR Earners of 2016

By Kurt Badenhausen (Forbes.com, Feb. 17, 2016). Nascar has undergone big changes over the past decade with how the sport crowns a champion, sells its merchandise and broadcasts its races on TV. The latest overhaul is a “charter” system that transforms 36 Sprint Cup teams into franchises, with similarities to other sports leagues liked shared revenue. The […]

Hamlin wins thrilling Daytona 500

By Holly Cain (NASCAR.com, Feb. 21, 2016). DAYTONA BEACH, Fla. — Denny Hamlin earned his first Daytona 500 victory in the closest finish in the race’s storied 58-year history, pushing his No. 11 FedEx Toyota ahead of Martin Truex Jr.’s Toyota at the finish line by ten-hundreds of a second (0.010) – a half-foot winning difference in NASCAR’s most celebrated […]

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Elliott wins 2016 Daytona 500 pole

By Reid Spencer (NASCAR Wire Service, Feb. 14, 2016) — DAYTONA BEACH, Fla. – Chase Elliott‘s rookie campaign just got a jump-start. Faced with the daunting prospect of succeeding Jeff Gordon in the No. 24Hendrick Motorsports Chevrolet, the 20-year-old Sunoco Rookie of the Year candidate drove the same chassis to the same result Gordon accomplished last year—the pole […]

12 September 2015 - The Chase field after the Federated Auto Parts 400 at the Richmond International Raceway. (HHP/Tom Copeland)

McMurray Finally Gets His Due

  By Jim Pedley, Managing Editor, RacinToday.com (September 13 2015) –  As Jamie McMurray was pulling off his helmet and climbing out of his car in Victory Lane after winning at Charlotte in 2002 in just his second Sprint Cup start, NASCAR fans and competitors had to be thinking they were watching a star being born. Young, […]

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Hamlin starts unique partnership with … Denny’s

March 31, 2015, Pat DeCola, NASCAR.com – Talk about a “Grand Slam.” In what is clearly the biggest match-made-in-heaven ever,  Sprint Cup Series star and Sunday’s STP 500 winner at Martinsville Speedway, Denny Hamlin, has teamed up with Denny’s Restaurants for the very appropriately named partnership, “Denny’s Denny’s.” “Back when I was racing late models, we used to eat at […]

Xfinity has bankable star in Chase Elliott

By John Oreovicz (ESPN.com, Feb. 15, 2015).  NASCAR’s top developmental series has always been about opportunity for young stock car drivers. But 2015 is a year of opportunity for the rebranded Xfinity Series itself. The arrival of communication giant Comcast’s Xfinity brand as title sponsor (replacing Nationwide Insurance, which had branding rights since 2008) gives NASCAR the […]

Kahne and Wallace featured in NASCAR brand spots

Kasey Kahne and Darrell Wallace Jr. are featured in NASCAR’s next evolution of ‘Unpredictable, Dramatic’ brand campaign that debuted on FOX-TV during the Daytona 500. Titled “Machine,” “Heroes” and “Change,” these spots are designed to connect NASCAR’s biggest stars, the drivers, with NASCAR’s most treasured supporters, the fans, driving home the experiences, sights and sounds […]

14-15 February, 2014, Daytona Beach, Florida, USA Denny Hamlin, FedEx Express Toyota Camry celebrates his win in Victory Lane©2014, Nigel KinradeNigel Kinrade Photography

Denny Hamlin wins 2014 Sprint Unlimited

  DAYTONA BEACH, Fla. (NASCAR Wire Services) — Denny Hamlin survived a war of attrition to win Saturday night’s NASCAR Sprint Cup Series season-opening exhibition race at Daytona International Speedway. The winner of all three segments of the 75-lap event, Hamlin was running up front and out of harm’s way when a wreck halved the […]