FUEL Sports Management Group (“FUEL SMG”) is a full-service talent management and sponsorship consulting firm focused exclusively on motorsports.
We are comprised of a special group of well-rounded leaders and specialists with a proven track record and professional relationships built on trust and integrity.
Our management team offers unmatched experience in talent representation, race team management, corporate sponsorship and sales. In fact, we’ve negotiated many of the biggest deals in the sport of NASCAR.
A highly sought-after board of advisors comprised of very successful businessmen in their respective fields expands the firm’s knowledge base and network beyond the world of motorsports.
Every day, the client-focused team at FUEL SMG leverages our unique industry expertise, knowledge, connections, and insights for the benefit of our athlete and corporate clients.
In doing so, we closely adhere to the company’s founding core values:
- Client first/client centric/client focused
- Continuous improvement
- Optimistic, passionate and self-motivated
- Innovative break-through thinking
- Long-term perspective
Our mission is simple: To build championships together with our clients.