FUEL Sports Management Group (“FUEL SMG”) is a full-service talent management and sports consulting firm that specializes in the representation of premier motorsport athletes and the guidance of corporate sponsorship, particularly in NASCAR.
We are comprised of a special group of well-rounded leaders and specialists with a proven track record of professional relationships built on trust and integrity. Every day, our client-focused team leverages our unique industry expertise, knowledge, connections, and insights for the benefit of our athlete and corporate clients.
Our goal is simple: to build championships together with our clients.
To get there, we closely adhere to the company’s founding core values:
I. Client first/client centric/client focused
II. Continuous improvement
III. Optimistic, passionate and self-motivated
IV. Innovative break-through thinking
V. Long-term perspective