For the seventh time, London-based sports publishing outfit SportsPro has produced its annual list of the world’s 50 most marketable athletes.
Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.
- Value for money
- Home market
- Willingness to be marketed
- Crossover appeal
Elliott started the 2016 list off at No. 50 as the only NASCAR driver in the top 50.
“Still only 20, he has healthy crossover appeal, appearing multiple times on the cover of a number of Nascar publications, and he looks set to be the poster boy of stock car racing for years to come.”
Read Elliott’s ranking profile at SportsProMedia.com