CORE SERVICES

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  • Talent Management

    With a client-first approach, FUEL SMG guides the careers of a select group of premier race car drivers by offering trusted counsel on the many aspects of a professional athlete's work and life.

  • Sponsorship Sales

    Our core philosophy in aligning partnerships is to find the right race car driver, race team and sponsor combination that results in optimal performance both on and off the race track.

  • Corporate Consulting

    FUEL SMG focuses exclusively on motorsports, enabling us to provide corporate sponsors with the highest level of experience, knowledge and access available.

CLIENTS

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Hamlin named to Forbes’ Top 5 NASCAR Earners of 2016

By Kurt Badenhausen (Forbes.com, Feb. 17, 2016). Nascar has undergone big changes over the past decade with how the sport crowns a champion, sells its merchandise and broadcasts its races on TV. The latest overhaul is a “charter” system that transforms 36 Sprint Cup teams into franchises, with similarities to other sports leagues liked shared revenue. The […]

sportspromedia

Elliott named to World’s 50 Most Marketable Athletes

For the seventh time, London-based sports publishing outfit SportsPro has produced its annual list of the world’s 50 most marketable athletes. Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer. Value for money Age Home market Charisma Willingness to be marketed Crossover appeal Elliott started […]

Hamlin wins thrilling Daytona 500

By Holly Cain (NASCAR.com, Feb. 21, 2016). DAYTONA BEACH, Fla. — Denny Hamlin earned his first Daytona 500 victory in the closest finish in the race’s storied 58-year history, pushing his No. 11 FedEx Toyota ahead of Martin Truex Jr.’s Toyota at the finish line by ten-hundreds of a second (0.010) – a half-foot winning difference in NASCAR’s most celebrated […]